Tuesday, November 24, 2015

Honest Tea


Honest Tea
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When Honest Tea reached out to the elves at Wrapped Up N U for our holiday gift guide we were thrilled. We truly feel gifts like these are overlooked during the holiday season. We feel these would make the perfect hostess gift for parties you may plan to attend this year. we were blessed that they sent us out 3 products this year.
We were sent 2 times from the honest kids (Tropical Tango Punch and Appley Ever After) line and also some of the Honey Green Tea.
We really like that these products are organic and use natural sugars in them. Well, unless you are buying the unsweetened variety. Regardless, we found the flavors to be refreshing delightful and full of flavor. Pure and simple goodness at it's best...we think Santa would agree.

They also offer a wide range of products so you are sure to find the perfect flavors for yourself or
family.

We Were Thirsty(about)
Seth Goldman, co-founder of Honest Tea, drank a lot of liquids. An active person, Seth was continually in search of the perfect drink to quench his thirst after a run, a game of basketball or between grad school classes. Yet, Seth found most drinks either too sweet or too tasteless.

Barry Nalebuff, Seth’s professor at the Yale School of Management, found that he and Seth shared a passion for the idea of a less sweet, but flavorful beverage during a class discussion of a Coke vs. Pepsi case study. They agreed that there were tons of sweet options and lots of watery drinks, but in 1994, there was nothing in between to fill the void.

Fast forward to ’97. Seth goes for a run in New York City with a college friend who used to concoct juice drinks with him after class. As they found themselves doing the same beverage mixing after the run, Seth knew then that if he was going to quench his thirst for good, he would have to create the drink himself. He e-mailed Barry to see if he was still excited about the idea.

Timing was everything. Barry had just returned from India where he had been analyzing the tea industry for a case study. Among other things, he came away with the impression that the tea many American companies purchased for bottling was the dust and fannings left after whole tea leaves had been brewed. Barry had even come up with a name to describe a bottled tea that was made with real tea leaves–Honest Tea. When Seth heard the name, the simmering idea began to boil–it was the perfect name for an all-natural brand that would strive to create healthy and honest relationships with its customers, suppliers, and the environment.

Seth took a deep breath, quit his job at Calvert mutual funds, and started brewing batches of tea in his kitchen. Five weeks after taking the plunge, he brought thermoses of tea and a recycled bottle with a mock-up label to Fresh Fields (Whole Foods Market). The buyer ordered 15,000 bottles, and Seth and Barry were in business–if they could figure out how to make that much tea. They did, and we’re still at it 15 years later.

In March 2011, The Coca-Cola Company purchased Honest Tea after an initial 40% investment in 2008, which helped expand the distribution of HONEST® beverages. Today, Honest Tea is run as an independent business unit and our HONEST TEA®, HONEST KIDS® and HONEST Fizz beverages can be found in more than 100,000 stores across the United States. The dream that took root in Seth’s kitchen in 1998 became a company that just celebrated its 15th anniversary. Seth continues to run the business as the Co-Founder and TeaEO in Bethesda, MD with the same passion towards health, the environment, and social responsibility.

A disclaimer and disclosure: * We received one or more of these product in exchange for a review. We were compensated with product for our reviews, however, all our opinions are our own, based on our personal experience with the product. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.