5 Benefits of Adding New Content to Your Site

May 28, 2020

It’s no secret that some people love to write, and others would rather do anything else than pen a blog. However, adding fresh content to your site is a great way to drive more traffic. Maybe you own a golf course in the metropolis that is Greenville, South Carolina, and have noticed a decline in site visitors in the past year. By uploading engaging, keyword driven content that offers value to your visitors, you can capitalize on the advantages of Greenville SEO and drive more conversions. Here are 5 benefits that can arise from keyword optimized content.

1. Over-Delivering on User Intent
When visitors arrive to your site, they’re looking for answers. Where is your golf course? What types of course should they expect? Do you host tournaments or other events? What are your tee times rates? This kind of information is considered content and should be easily available without digging through pages for it. The more user-friendly your website is, the better the user experience will be. Guess who will notice this? Google. If you're looking for one of the best digital marketing solutions, you'll find that excellent user experience will have one of the greatest positive effects on your ranking.

2. You Appear More Authoritative

When a site has a nice array of content for users to read through, it can make your business appear like an authority in the industry. This helps build trust and credibility, which can easily make or break any business. Whether your team creates content, or you have it outsourced by a digital marketing agency, it should maintain the same voice. That is to say that one piece shouldn’t sound like its geared towards college students if your typical brand voice is informative and sophisticated.

3. It Helps Smooth Out Brand Identity

As content is being written, your golf course’s brand identity must shine through every piece. If you’ve never really given this area of your company attention, this is a great opportunity. Who are you behind the name and logo? What are your core values? Answering questions like these can produce some high quality, honest content.

4. It Boosts Ranking

When content includes keywords relevant to your industry, it significantly impacts how Google ranks your business. The first page of search queries is reserved for those sites who exemplify excellent keyword optimization, among other factors. Take a look at the keywords you’re ranked for and see what kinds of golfing content you can create with them.

5. The Gift That Keeps on Giving

When you have different types of content on your site, like blogs, articles, product or service descriptions, and more, this information can be repurposed on your social media channels. Say you have a blog post covering all of your golf courses. You can have this made into an eye-catching infographic to post on Facebook and Instagram! Getting creative is the answer to recycling your existing content in a meaningful way.

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