Facial Recognition Is Cheap, So Why Isn't Your Business Using It?

July 27, 2021

Facial recognition used to be something that only the military and security professionals used. Furthermore, their technology was poor. It only performed 90 percent of the time, meaning that the applications for it were limited. 

In the last ten years, though, that’s all changed. In 2012, Google proved that machines could consistently recognise objects in their environments, even if they saw them from strange angles. Thus, the era of modern image recognition was born. 


Since then, image recognizing software has improved a great deal. It is also far more affordable than it ever was in the past. Facial recognition is now so cheap that practically any business can afford it. 


Unsplash - CC0 License


Facial recognition technology works by using an image API. These platforms allow developers to specify the parameters of facial recognition, including feature extraction and alignment. They can then use this to determine the way that they want to recognise faces in both static images and video. 


Usually, once an algorithm can extract details about a person’s face, such as their eyes, nose, chin and mouth, they are then able to recognise who it is. 


There are many business benefits of facial recognition, but most owners aren’t aware of them yet. In this post, we correct that problem. 


It Improve Employee Productivity


In some businesses, every second counts. If employees are idle for some reason - perhaps because they are fiddling around for access cards in their pockets - it can slow your entire process down. 


Facial recognition technology helps to prevent this. Employees simply stand in front of an access, a camera scans their face, and then the door unlocks. It can help save a lot of time. 


It Reduces The Need For Supervisors


Similarly, when you allow access via facial recognition, it also cuts down on the need for managers to supervise. You just create a system where only authorised personnel have access to certain equipment using facial recognition technology. This way, you can have people on-site without also having to hire a manager to oversee operations at the same time. 


It Improve Security


Facial recognition technology is vital in today’s data-driven BYOD world. The risks to company security are bigger than ever. 


There are many situations in which facial recognition technology is helpful. For instance, it can help improve security on devices. Instead of using passwords which hackers can breach, facial recognition is harder to fool. Similarly, facial recognition provides more cameras and access points around your premises, allowing you to see precisely who is coming and going. 


It Can Provide Automatic Privacy


Privacy is a major business concern, but also challenging to maintain. But, here again, image recognition can help. Engineers and developers can program systems to automatically blank out anything that could potentially be deemed sensitive about the business. This gives employees the freedom to engage in live video chat with clients and move around while they talk. Image blocking technology will blur out anything that could potentially provide clients with inside information that they could then sell to rivals. 


So, in summary, facial recognition is a powerful tool that your company can use.




Post a Comment