How To Get Your Freelance Photography Business Off The Ground

January 2, 2019

Starting your own business can be a difficult task. Not only do you need money (and sometimes quite a lot of it) but you also need to be businesses-minded, you need to make the right decisions, and you only really have one chance to make a good impression and a name for your brand. There are a lot of other issues to think about here, but we’ll go through the main things that you need to do if you’re going to make it in the world of freelance photography. Lights, camera… success? (That works. That definitely works.)
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Get the funding
Whatever the specifics of your photography business are going to be, you need some funds to get yourself started, and it can be difficult when you’re starting out as a freelancer. Although you can get a business loan to help you out, the key thing to remember is that you don’t make the mistake of quitting your 9 ‘til 5 job before you’re getting a steady income from your photography. Don’t presume that it will be a success; start doing shoots on weekends and see where the interest is, and what kind of money you can be getting. Whatever you do, secure some funding first.

Get the equipment
Of course, if you’re going to make it in the photography world, you’re going to need a camera. But there are a lot of other pieces of equipment that you need, from studio lights to back drops. When it comes to getting your equipment covered, you can find backdrops from places like to fit whatever needs you have, and whatever kind of photographs you’re planning on shooting, and look around for studio lighting. Don’t underestimate how much equipment you’ll actually need (you’ll need some photo editing software, too) and make sure that you don’t start out as a serious freelancer without all of these things under your belt.

Get the marketing right
People love a well-made website, and they also love to see up-to-date social media accounts that will display your work. Your follower count will rise the more you post, and you’ll have potential clients messaging you all of the time asking when you’re free for a shoot. Make sure that your work is out there, and that you extend your reach as much as possible. Create a website with a rough price list, a contact form, and links to all of your social media accounts. Don’t underestimate the importance of marketing your brand online, as this is where you could meet a lot of new clients!

So, if you want to start a freelance photography business, there are a lot of things to consider. Not only do you need to make sure that you’ve got sufficient funding, but you should also get the equipment that you need beforehand, so that you won’t let your clients down. Getting the marketing right will be key to your success, so spend time on this, too. Whatever you do, make sure that you’re following your passion, and your business success will follow on from that. Good luck, and happy snapping!

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