Modern Technology And Business Growth

December 19, 2018

Unless you’ve been living under a rock, you know that technology is vital in the modern world of business. It’s impossible to avoid using it in a modern company, whether we’re talking about the computers on office desks or the digital presence you’re trying to build online. But are you using tech as effectively as possible or missing opportunities for success that are staring you directly in the face? In this post, we’re going to discuss some strategies for business growth involving modern technology and digital solutions.

Optimize your time and money.
Despite grumbles from older generations, technology does make things more efficient. And if you really want to make your business grow then you should be optimizing your time and money as much as possible that you can increase your output to reach more customers and increase your profit margins so that you have more money for investments. For starters, you should automate your business processes. Obviously, not everything can be automated, and you don’t have to replace all humans just yet. But you could make the lives of human workers a little easier by automating menial admin work so they have more time to focus on generating new leads and serving existing customers. Additionally, you might want to consider using a little Mac app on work computers to drag and drop files incredibly quickly. Improving efficiency in small ways such as this could make your workplace so much more productive. In turn, that’ll stimulate growth.

Get customers to spread the word.
Word-of-mouth marketing is one of the oldest forms of promotion in the business world. However, with the power of the internet at their fingertips, your customers have the power to spread the word to more than their friends and family. You just need to give your clients a reason to start spreading the word about you online. Maybe you could start a referral program, for example. If customers know they’ll get freebies or cheap deals for spreading the word (as long as the people they refer actually buy something) then they’ll feel incentivized to really start talking about your brand. Sometimes, people just need a push.

Look into influencer marketing.
We’ve talked about encouraging customers to spread the word about your business online, but you can take this to the next level. If you really want your business to grow quickly then you need to reach large numbers of potential clients quickly. You might not have many followers on social media, and you’ll probably only encourage a few of those people to share your posts or tell their friends about you. But if you consider an influencer marketing strategy then you could cut out the middleman. Essentially, you’d find somebody on social media with a large following and pay them to promote your products. This will help you to reach a much larger number of potential customers and grow your business. Imagine you’re a protein shake manufacturer with 7000 followers. If you get a fitness influencer with 1 million followers to sponsor your product to their followers then you’re going to reach a much larger target audience.

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