3 Ways To Make Your Business Stand Out

March 21, 2019

As a business owner, I am sure you know about the statistics when it comes to failure rates. If you haven’t, let me educate you. Only about 50 perfect of businesses make it past the first 5 years. Crazy, right? You may be wondering why they fail and if there is anything you can do to improve your chances and honestly, a lot of it has to do with the fact that those that are failing are not standing out.

There are so many businesses that do the exact same thing nowadays and sometimes, the only way to get noticed and thrive is to stand out. Take socks for an example. There are so many brands and so many different opinions out there today. How do you choose? Honestly, I go with the pairs that stand out to me the most. This usually starts with the packaging. So, (for me at least), the way that a sock company grabs my eye and stands out from the crowd is by making socks that look appealing to the eye. Standing out is actually very critical for your company’s success, but I definitely understand that it can be hard to know where to start. That’s why today, I want to talk about three ways to make your business stand out. Here they are:

Great Customer Service
First and foremost, you need to be providing great services and/or products. If you are not, you will run into an overload in your customer service department. Once you’ve mastered your products and services, you need to master your customer service. Great customer service definitely stands out to people. If someone has had an issue with your products and cannot get ahold of a real person on the end of the line, or has an issue exchanging the product, they will most likely never buy from you again. Then, there are the companies with amazing customer service. Someone calls to return a product or service and they are greeted by the kindest person on the other line, who makes the return process a breeze. Do you think this person will buy from that store or company again? Most definitely. Great customer service not only allows you to stand out, but it builds a long-lasting company, with plenty of returning customers.

An Active Instagram
I could talk about this point for hours. There are so many benefits from having an active Instagram account, but please keep in mind that I used the word active. Sure, an Instagram profile will help your business a bit (and it could actually hurt it too, depending on how you use it), but an active profile gets your customers and future customers involved. It starts the conversation, let’s them get almost invested in the item or service, and it keeps your company on their mind. You are able to make money directly from Instagram thanks to shoppable links, which is always nice, but the most important part about Instagram, at least in my opinion, is the engaged community. Utilize posts and stories, as well.

Business.com says, “Instagram is a great way to show potential customers that you are more than just a faceless corporation. This can be done through many of the app's features, but you can really make an impression with live posts and stories. The best way to use live stories is to show behind-the-scenes insights into your company and the people who work there. Some examples are videos that show how products are made, videos of office employees interacting with each other, and live Q&A sessions between you and your audience. Instagram live posts are also an excellent way to build rapport, trust and credibility with followers, as well as showing that there's a human side to your business. If consumers see you as more than an entity looking to take their money, then they may be more trusting of your brand.”

A Stocked Office Or Waiting Room
For employees and customers, I believe that having a stocked office and/or waiting room is essential. Imagine sitting at the car repair shop for hours and hours and hours and not having anything to drink, or anything to do. Make your car repair shop (insert your business there) stand out by giving your customers something to do. I always recommend having snacks, plenty of drinks, and other ‘necessary’ additions, but I also always tell people to buy a pool table! Why? It not only gives your customers something to do, but it shows that you care about them and about their business.

A pool table will 100% enhance your waiting room, or your office. As a side note, more and more businesses and realizing the power of having a ‘fun’ office for their employees. In fact, a popular CPA firm in Atlanta has a couple of pool tables, has an air hockey table, a “golf room,” and a break room, that is stocked with things such as a popcorn machine, a Coca-Cola machine (the kind with endless options), and so many other fun options. It keeps their employees happy and working hard and if that’s all it takes, they are more than willing to provide those things for them!

They told me that the pool tables definitely get the most use, so for their 300+ person firm, they have 5 pool tables and they are looking to expand again, soon. I asked them how they afford to buy and keep up with the pool tables and they gave me such great information that I wanted to pass on to all of you. If you are thinking that buying a pool table for your customers and/or employees would be unreasonably expensive, think again! There are companies out there such as Absolute Billiard Services that can walk you through every single step of your purchase (and after, as well) while helping you save money. Absolute Billiard Service is a full-service billiard company focused on providing master-quality work matched with exceptional customer service. They move, recover, assemble, disassemble, calibrate, and repair all makes and models of pool tables, including antiques. They also sell and rent pool tables, as well! The used pool table models that they sell are extremely affordable, so this is a great way to start your waiting room, or “fun” office, without breaking the bank.

I highly recommend checking out their commercial pool table installations, if your business sees a lot of traffic. ‘Bar tables’ need additional attention and care that a home pool table doesn’t require, but if your business sees a lot of people each day, it’s worth it because the grade of felt they use on bar tables (compared to the tables you see at home) stand up to wear and tear. When it comes to your pool table, pool cue maintenance is a key factor in a successful table and the good thing about that is the fact that Absolute Billiard Services can definitely help you with your maintenance and any repairs that you might need, as well.

They say, “Absolute Billiard Services has been providing quality pool table services to the metro Atlanta area for over 17 years. We are fully licensed, insured, and trusted (with one million dollar general liability insurance and $10,000 cargo insurance) and we have the credentials and references to back it up. We are one of the only two official members of the ABIA (American Billiard Installers Association – abiainstallers.com) in the city of Atlanta, so beware of those who may falsely claim to be. The ABIA is the sole association that sets the standards for quality and professionalism in the pool and billiard table industry of America. With strict guidelines and quality control, checks for all who apply to be ABIA members, guaranteed customer satisfaction and quality of craftsmanship are verified only for those who meet their highest standards. Ask for Brett (Owner/Operator since 2000).”

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